top of page
  • jimhsong

Intro to Our Mission

Updated: Mar 13

Redefining how people stay on top of their cardiovascular health by directly monitoring their arterial health.

Right now the US healthcare system is broken. We want to help fix it.

Costs are exorbitant and outcomes are poor relative to other developed countries. Every day, Americans worry about incurring sky-high healthcare costs due to unexpected illness or disease. Even if they have insurance, they still incur massive medical costs that can potentially bankrupt them, particularly with chronic conditions or cancer. The system is unfortunately structured so that everyone’s financial interests are taken care of before the patient’s.

Part of why this problem persists is because prior to the digital age, information and expertise were siloed behind ivory towers, research journal paywalls, and the pristine, disinfected halls of medical institutions. Equipment to diagnose and treat disease was expensive, complicated and required trained technicians to operate. Illness was a mystery that required in-depth knowledge and experience to effectively diagnose and treat. Therefore, costs could remain elevated because there were no viable alternatives.  

Today, however, we live in the Age of Information in which the barriers to knowledge and access to information are being progressively torn down. Search was a major breakthrough in the early aughts, and it is increasingly being replaced by artificial intelligence. But beyond the use of increasingly popular large language models, AI is being leveraged across all industries, including healthcare, and for many different purposes. For example, AI is being used to detect cancer, diagnose disease, accelerate drug development, aid in robot-assisted surgery, and develop tailored treatment plans for patients.

Additionally, as the cost of silicon chips, digital sensors and computing power further decline while performance improves, the availability of highly utilitarian integrated hardware and AI-assisted software solutions will become ever more prevalent. These increasingly advanced solutions should serve as a boon to the healthcare industry. Not only will they increase efficiency, but in theory, they should also help drive down cost, a key metric when it comes to value-based healthcare. But most importantly, they will also help boost access to quality care. 

These solutions won’t just be available in operating rooms and physicians offices and come with hefty price tags. Instead they will be widely-available and broadly used in the comfort of our own homes or offices, or walking around the block or in the park. The power to diagnose will no longer be limited to gargantuan, expensive pieces of medical equipment, but rather, can be held in the palm of your hand (or around your wrist). The treatment plans will be automatically generated from the data coming from your own body, and tailored to your specific biology. And it will all come at only a fraction of the cost of what a similar solution might have cost yesteryear. 

This is how the system can be fixed. Not by spending more money on antiquated systems and institutions, processes and equipment, but rather on investing in the future of what medical care can and should be. The focus should be on prevention and early disease detection – when the cost of treatment is significantly lower and the prognosis much better – rather than on acute, late-stage care, which the system currently focuses on and which costs the public and payers hundreds of billions of dollars in additional cost per year.

We want to help shape the future of healthcare by building solutions that empower patients by enabling them to look after themselves more easily, to monitor their health continuously, and to proactively improve their conditions. And can all be done at a fraction of the previous cost. On an individual basis this will be an improvement, but on a societal level, it will be a critical beneficial change as well. This approach will help reduce the long-term structural costs of chronic disease treatment and management, reduce mortality rates, and improve overall quality of life. While we aim to focus on cardiovascular disease first, as it is far and away the #1 killer in the world, we also plan to take a holistic approach and expand this approach to other critical conditions as well.

24 views0 comments

Recent Posts

See All


bottom of page